Case Study 5: Slashing Rival Crypto’s App Download Cost from $5.00 to $0.67 on Meta
Overview
Client: Rival Crypto
Industry: FinTech / Digital Payments
Campaign Platform: Meta (Facebook & Instagram)
Objective: Optimize app download campaigns to lower the cost per download while maintaining high-quality installs
Result: Cost per download reduced from $5.00 to $0.67—an 86.6% decrease
Background
Rival Crypto, the first crypto debit card in the Middle East, was gaining momentum in the rapidly evolving digital payments market. However, the initial paid ad campaigns on Meta were resulting in a steep cost of $5.00 per app download. With a focus on maximizing ROI and expanding their user base, Rival Crypto partnered with the Kyliv team to fine-tune their Meta ad strategies and achieve a more cost-effective campaign.
Objectives
The primary goals set by the Kyliv team were to:
- Reduce Cost Per Download: Bring the cost per app install down from $5.00 to a sustainable, lower level.
- Maintain/Increase Quality Installs: Ensure that the reduction in cost did not compromise the quality or volume of app downloads.
- Enhance Overall ROI: Improve the return on ad spend (ROAS) through strategic optimizations.
Strategy and Execution
1. Comprehensive Audience Analysis & Segmentation
- Data-Driven Insights:
The Kyliv team began by analyzing existing customer data and engagement metrics to identify high-value user segments. By leveraging this data, we refined audience profiles to target users with a higher likelihood of conversion. - Lookalike Audiences:
Using insights from current app users, we created lookalike audiences on Meta. This approach helped reach potential users with similar characteristics and behaviors, increasing the relevance of the ads and driving higher conversion rates.
2. Creative Optimization & A/B Testing
- Diverse Ad Creatives:
The team developed multiple ad creatives that highlighted Rival Crypto’s unique benefits, such as instant transactions, robust security, and global spending capabilities. Visuals were modern and tailored to appeal directly to crypto enthusiasts. - Rigorous A/B Testing:
A systematic A/B testing framework was implemented to evaluate different ad copies, images, and CTAs. This iterative testing identified the highest-performing creative combinations, resulting in better engagement and lower acquisition costs.
3. Smart Bidding & Dynamic Budget Allocation
- Automated Bidding Strategies:
By utilizing Meta’s automated bidding options, the Kyliv team set targeted cost-per-download parameters, allowing the platform’s algorithm to optimize bids in real time. - Dynamic Budget Management:
Budgets were dynamically allocated to the best-performing campaigns and ad sets. Underperforming segments were promptly adjusted or paused, ensuring every advertising dollar was spent efficiently.
4. Continuous Optimization & Performance Monitoring
- Real-Time Analytics:
A custom dashboard monitored key performance metrics (e.g., CTR, conversion rates, and cost per download) in real time. This allowed for rapid identification of trends and immediate adjustments. - Iterative Strategy Refinement:
Ongoing performance reviews led to continual fine-tuning of targeting parameters, creative elements, and bidding strategies. This agile approach ensured the campaign remained responsive to market conditions and user behavior.
Results
The collaborative efforts of the Kyliv team produced impressive outcomes:
- Dramatic Cost Reduction:
The cost per app download was slashed from $5.00 to $0.67—a reduction of approximately 86.6%. - Increased App Installs:
Despite the cost reduction, the volume of high-quality app installs was maintained and even improved, helping Rival Crypto expand its user base significantly. - Enhanced ROI:
The substantial decrease in acquisition cost translated into a markedly improved return on ad spend, freeing up budget for further growth initiatives. - Stronger Audience Engagement:
With refined targeting and compelling creatives, key engagement metrics such as click-through rates and conversion rates saw noticeable improvements, confirming the effectiveness of the new strategy.
Conclusion
The Kyliv team’s strategic approach—grounded in data analysis, creative optimization, smart bidding, and continuous performance monitoring—proved instrumental in reducing Rival Crypto’s cost per app download on Meta from $5.00 to $0.67. This case study underscores the power of agile, data-driven advertising strategies in achieving substantial cost efficiencies and boosting ROI.
Ready to optimize your digital campaigns and maximize your ROI? Contact us today to discover how the Kyliv team can transform your advertising performance.
